October 11, 2012
Ebook The Mac is Not a Typewriter, 2nd Edition
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The Mac is Not a Typewriter, 2nd Edition
Ebook The Mac is Not a Typewriter, 2nd Edition
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From the Back Cover
One of the most popular Macintosh books ever published, The Mac is Not a Typewriter has been referred to as the "Strunk and White of typography." The revised edition continues in the tradition of the original by providing simple, logical principles for using type to produce beautiful, professional documents. It's updated to include a revised chapter on fonts and also reflects changes in software and hardware since the original edition published in 1990. Some topics include: real vs. generic quotation marks, en and em dashes, tabs and indents, kerning, leading, white space, widows and orphans, and hanging punctuation. Anyone who needs to prepare documents for print will find this guide indispensable. It's a primer that novices can pick up quickly, and that pros can keep going back to.
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About the Author
Robin Williams is the author of more than 20 best-selling and award-winning books, including The Little Mac Book, The Non-Designer's Design Book, The Non-Designer's Web Book, and Robin Williams Design Workshop and Web Design Workshop. Through her writing, teaching, and seminars, Robin has influenced an entire generation of computer users in the areas of design, typography, desktop publishing, the Mac, and the World Wide Web.
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Product details
Paperback: 96 pages
Publisher: Peachpit Press; 2 edition (April 21, 2003)
Language: English
ISBN-10: 0201782634
ISBN-13: 978-0201782639
Product Dimensions:
7 x 0.4 x 9.9 inches
Shipping Weight: 6.4 ounces (View shipping rates and policies)
Average Customer Review:
4.7 out of 5 stars
43 customer reviews
Amazon Best Sellers Rank:
#256,557 in Books (See Top 100 in Books)
I started using this book when I was writing newsletter content and developing my own print layouts — at one time for a dozen clients simultaneously. It helped me create documents that were not only attractive but highly readable as well. Now I recommend it for day-to-day business use. Yes, there is a difference in an email, a report, a blog or a LinkedIn post that follows Mr. Williams' tips for spacing, subheads, font style, white space and quotation marks.As The Ruthless Editor, I know that words count. So does punctuation. But I don't discount the impact of the pleasing use of fonts, bolding, italics and spacing. I have recommended this book to many colleagues and clients, and I will continue to do so.
Great book for writing prelims, thesis, papers. I'm in grad school and my advisor kept mentioning all of these arcane rules I've never heard of. Who knew there were three types of dashes? I learned a lot how much presentation matters to your audience. The chapters are super short and most have examples. I was following some of these techniques before reading the book, but this really hammered in why they are important.
I’ve been a fan of this book since it first came out, and recently bought a new copy. It’s advice on applying time-tested techniques is more applicable today than ever. Everyone who uses modern word processing software, on a Mac or not, should read this. The sad thing is that so much of that software doesn’t implement all of this advice for you. (Some does, but they’re sadly little used.)
Every computer user should read this book, regardless of their platform. I learned in the early 1980s the then "new" rules for typing with proportionally spaced fonts, real en and em dashes, etc. I still cringe when I see people typing two spaces after a period. Then again, with young people only learning text language, maybe I should be happy to see complete sentences at all, regardless of punctuation.
I needed this book for a class I was taking. I realized after buying it that I didn't really need it because the information inside was so basic. If you are pretty advanced with a computer I would say skip out on getting this book. If you are a beginner computer user then this book is a good jumping point. It is very very basic information on how to use a computer (Mac).
Simple. Straight-forward. Great information and arranged well. Perfect reference.
This book is short, sweet and very used-friendly. Kind of a Strunk's Elements of Style for typography. I just self-published my first book and I made all the rookie mistakes. Read this book BEFORE you publish your Great American Novel -- it will save you a lot of re-editing and re-formatting when you're finally ready to push the PUBLISH IT button.
This little book has been so helpful to me in learning how to work on our Macs. I have been using a PC and now have the ability to effectively use our Macs. I continually reread this book and am committing it to memory. Another winner from Robin Williams for me.
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