December 28, 2010
Ebook Business Research Methods (with Qualtrics Printed Access Card)
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Business Research Methods (with Qualtrics Printed Access Card)
Ebook Business Research Methods (with Qualtrics Printed Access Card)
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About the Author
William G. Zikmund, Ph.D., was a professor of marketing at Oklahoma State University until his death in 2002. He received his bachelor of science degree in marketing from the University of Colorado, a master of science degree from Southern Illinois University, and a Ph.D. in business administration with a concentration in marketing from the University of Colorado. Professor Zikmund worked in marketing research for Conway/Millikin Company and Remington Arms Company before beginning his academic career, and he had extensive consulting experience with business and not-for-profit organizations. Professor Zikmund published dozens of articles and papers in a diverse group of scholarly journals, including the JOURNAL OF MARKETING, ACCOUNTING REVIEW, and the JOURNAL OF APPLIED PSYCHOLOGY. He was the author of the successful textbooks EXPLORING MARKETING RESEARCH, BUSINESS RESEARCH METHODS, MARKETING, and EFFECTIVE MARKETING, as well as a work of fiction: A CORPORATE BESTIARY. Professor Zikmund was a member of several professional organizations, including the American Marketing Association, the Academy of Marketing Science, the Association for Consumer Research, the Society for Marketing Advances, the Marketing Educators¿ Association, and the Association of Collegiate Marketing Educators. He served on the editorial review boards of the JOURNAL OF MARKETING EDUCATION, MARKETING EDUCATION REVIEW, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, and JOURNAL OF BUSINESS RESEARCH. Professor Zikmund was an accomplished educator who strived to be creative and innovate in the classroom, and his books have been used in universities in Europe, Asia, Africa, South America, and North America, reaching more than a half million students worldwide.
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Product details
Hardcover: 696 pages
Publisher: Cengage Learning; 9 edition (March 12, 2012)
Language: English
ISBN-10: 1111826927
ISBN-13: 978-1111826925
Product Dimensions:
8.8 x 1 x 11.2 inches
Shipping Weight: 3.6 pounds (View shipping rates and policies)
Average Customer Review:
4.1 out of 5 stars
38 customer reviews
Amazon Best Sellers Rank:
#109,264 in Books (See Top 100 in Books)
The search function in the Kindle version worked fantastic. This book was required for a Research Methods course I took over the Summer of 2016. It was a good book, the later chapters became more difficult to take in with all the formulas. However, the book was laid out well and easy to understand.
This is a book for class. So far so good. It is a textbook rental which saved me hundreds of dollars. It's a $400 book roughly and I rented it for less than $50.
Binding/outer cover arrived coming completely off book-ridiculous
This is a rental. It's in good condition. I would recommend. Plus it's very informative, it had all the technical information I needed to start my research.
The only issue with the book I received yesterday is that the pages are detached fron the hard cover, other than that, it is good.
I had to buy this for my college class...
Good
Arrive very fast! The detail in the book is great and easy to understand!
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